iRobot
An exploration into unboxing experiences and packaging demands. The project unfolds from packaging strategy, consumer testing, and execution.
Chevron
Chevron needed guidance in how they communicated a transition in a complicated industry with many stakeholders while thinking about a new portfolio architecture & UX.
Common Kin
A brand & product created by myself, focused on solving a real world problem for small spaces in the kitchen.
CVS Health
As CVS was seeking to replace 50 braces SKUs in-store and online, a strategy both digital and in-store was needed to cater to consumer needs.