Mourad David
Senior Strategist
Seattle based strategist, distilling business objectives to consumer needs & extracting actionable insights for cohesive and intuitive solutions.
Put shortly, I like to make complex things simpler.
The level of work spans across many facets of the strategy world. With 7 years experience within brand strategy, design strategy, and most currently innovation strategy.
Market Analysis & Landscape
Product/Brand Innovation
Copywriting / Naming
Go-to-Market Strategy
Packaging Strategy
Whitespace Positioning
Brand Building
Qualitative/Quantitative Research
capabilities
Coca cola
iRobot
Molson Coors
Procter & Gamble
Microsoft
CVS Health
3M
HP
clients
CVS Braces
Landscape. Shelf Strategy. Fixture Creation. Consumer Research. Video Storyboard. Copywriting.
Welch’s
Go-to-Market Strategy. Consumer Insight/research. Vendor Data Synthesis. Product/Brand Positioning. Packaging Development. Copywriting & Storyboarding.
Chevron
Portfolio Architecture. Copywriting. Marcom. UX Wire-framing. Naming.
Common Kin
Product Creation, Supply-chain & Manufacturing, Advertising & Crowd-fudning testing.
CVS Aluminum Bottle
Landscape. Product positioning. Copywriting. Visual Identity.
iRobot
Landscape. Packaging Analysis. Design Territories. Qual Research. Copywriting.
CVS Vitamins
Landscape. Brand Identity. Copywriting. Transition Strategy. E-comm strategy.
CLIENT EXPERIENCE
Contact for any additional project info.
