Hi, I’m Mourad.
Strategist. Innovator. Human.
ABOUT
Mourad is a Cincinnati/Seattle/Remote based strategist, distilling business objectives to consumer needs & extracting actionable insights for cohesive and intuitive design solutions.
The level of work spans across many facets of the strategy world. Clients span from corporate giants to local startups—each solution focused on seeking natural & empathetic connections between human needs & brand offerings.
CAPABILITIES
Market Analysis & Landscape
Product/Brand Innovation
Copywriting / Naming
Go-to-Market Strategy
Packaging Strategy
Whitespace Positioning
Brand Building
Qualitative/Quantitative Research
CVS Braces
Landscape. Shelf Strategy. Fixture Creation. Consumer Research. Video Storyboard. Copywriting.
Welch’s
Go-to-Market Strategy. Consumer Insight/research. Vendor Data Synthesis. Product/Brand Positioning. Packaging Development. Copywriting & Storyboarding.
Chevron
Portfolio Architecture. Copywriting. Marcom. UX Wire-framing. Naming.
Common Kin
Product Creation, Supply-chain & Manufacturing, Advertising & Crowd-fudning testing.
CVS Aluminum Bottle
Landscape. Product positioning. Copywriting. Visual Identity.
iRobot
Landscape. Packaging Analysis. Design Territories. Qual Research. Copywriting.
CVS Vitamins
Landscape. Brand Identity. Copywriting. Transition Strategy. E-comm strategy.
CLIENT EXPERIENCE
Contact for any additional project info.
